Don't Judge a book ...

OK, guilty ... guilty ... guilty.

I almost missed a great opportunity this week, here's why.

I saw an ad posted recently for an opportunity that seemed to fit really well with my offerings. I contacted the company, and received a near immediate response from them in a very positive manner. That sent up the first red flag.

I was granted a meeting with the president of the company within about a day. That's like hitting the lottery, it just doesn't happen normally. Now, there were two red flags flapping in the breeze.

I read the company's website, over and over again. I never read so many words and learned so little (except for emails from my ex-wife).  There was great pages of growth, teams, customer service… but nothing about what they did, either product or service. With enough red flags now to mast the Nina, Pinta and Santa Maria, I almost called the meeting off.

Curiosity got the better of me, now I just had to know what the heck this company did, and why they were seemingly growing so fast. I didn't care any more if they fit any revenue for me anymore.

All suited up, ready for my disappointing meeting, I was met by a gentleman in jeans and a nice pullover sweatshirt and sneakers. Casual Friday, I surmised as we headed for his corner office, keeping track of the way to the exit door.

The next 40 minutes I spent hauling down my flags then emptying out all of my head trash about this company.

Follow-up meetings this week. I keep reminding myself that not all great books have pretty covers or coherent websites to promote them. It is what is on the pages that counts.


Hep said…
Great message Peter.

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